Designer, strategist, and artificer.
Currently at GT, I channel my obsession with emerging tech into building polished, scalable products.
I believe true design balances deep user empathy with the grit of execution. Whether I’m refining the smallest interaction details or experimenting with AI to automate workflows, I love bridging the gap between strategic vision and the code that makes it real.
On the side, I tinker with countless side-projects, write about design philosophy, and mentor emerging designers.
Past work
Selected essays
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The Digital world is messing with Beauty
2025
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How to avoid disasters while designing
2024
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UX Study: Affordance in Kingdom New Lands
2019
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Persona: How to fool yourself 101
2019
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How to take the best from Personas
2019
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The Nostalgia Hype
2021
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Resources to boost your UX/UI career
2018
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How I became a UX/UI Designer with 0 experience
2018